You may never know what results come from your action, but if you do nothing, there will be no result. – Mohandas Kanamchand Ghandi
Welcome to Day 14 of the 20-Day Business Startup Challenge! Today we’re going to learn how to setup your social media accounts for your new business.
Yesterday we covered how to pick the right social media channels. Today, we’ll focus on how to distinguish your business in those channels.
Differentiating Yourself – Creating Graphics to Match Your Brand
Over the past few days we’ve covered quite a lot about your new business brand:
- On day 10, you put together a brand board which included preferred colors and styles.
- On day 11, you zeroed in on what your logo should be.
- On day 12, you began incorporating all that into a website.
Today, you are going to take the same look and feel and incorporate it into your social media channels. To do that you’ll need graphics such as page banners, backgrounds, and photos for your posts.
My favorite place to get great graphics is Canva.com. They offer a free resource with templates & designs for each of the major social media channels. They make creating a gorgeous Facebook, Instagram, Twitter, or Pinterest posts super easy. They also have templates & designs for eBooks, Presentations, Infographics, and more.
I mentioned they are free, which is true for most items. But, if you choose a design or photo that’s not free, it’s usually only $1 per item (denoted with a small $ in the bottom corner). They have a ton of free designs and photos, though, so you can definitely use them without paying a dime.
Creating Your Profile Page
Here’s an area where it won’t hurt to do a little more research. Of course, you can slap something up, but you are building something you want to Taykoff, so don’t cut corners. You’ll regret it later.
Experts know how to maximize your profile pages. Get their advice. Do a bit of research on the channels you’ve chosen and see what they recommend.
To get you started, here are some articles I found for each of the top channels:
Facebook – http://www.socialmediaexaminer.com/elements-facebook-page/
Instagram – https://www.postplanner.com/cool-instagram-tricks-to-improve-account/
Twitter – http://www.convinceandconvert.com/social-media-strategy/7-ingredients-in-the-perfect-twitter-profile/
Pinterest – https://blog.kissmetrics.com/how-i-got-million-pinterest-views/
Snapchat – http://www.socialmediaexaminer.com/snapchat-for-business-a-guide-for-marketers/
Once you have your channels set up and branded the way you like, it’s time to plan your updates and posts. You can do this by hand, of course, but why take the time when you can automate the process?
There are a million options to automate your social media posts today. These amazing services post content for you on a schedule you create. All you need to provide is the content. I’ll cover how to find content in a minute. First, let’s talk about choosing the right automation program.
A few websites that offer automation are:
Each service is similar, but have different prices, channels they serve, and ways of working. Look for a program that posts new content for you, but also helps repost older content to keep it fresh.
If you find a service that doesn’t quite do everything you want, you can increase their reach with programs like Zapier and IFTTT (If This Then That).
Take a look at each of the services above (and any others you find) and compare the following:
- Which channels do they work with?
- How much do they cost?
- Do they have a free option or free trial period?
- Are they easy to use and have good training & support?
- Do they automate in the way you need them to?
I recently switched to MeetEdgar for my Facebook and Twitter accounts. They allow me to create a “bank” of content (my posts, other helpful posts I’ve curated, funny and inspirational quotes, etc.). I then create a schedule of what I want to be posted and when.
For instance, I can say I want one of my articles posted at 8a, then a funny quote at 3p, then a post from someone else at 5p. They then add items from my “bank” to fulfill my schedule. It’s pretty cool but is on the expensive side (currently $588 for the year).
For Pinterest, you’ll want to use BoardBooster or Tailwind. These programs work by creating secret boards for each of your main boards. You then add pins to these secret boards. The programs then pull pins from the secret boards and add them to the main boards on a schedule you create.
It only takes an hour or so per week to keep your secret boards full. The rest of the week the program does all the work.
I use BoardBooster. It’s inexpensive and does a great job for me. It also has a re-pinning feature so I can keep my old pins fresh and in front of my audience.
Now, I briefly mentioned content above. No matter which program you choose, you’ll want to connect your website content (posts) to it. May do this by attaching your feed (they will give directions on how to do this). By doing so, your automation program will always have your most recent content in your “bank.”
If you don’t have many posts yet, you can beef up your “bank” by sharing other people’s articles as well. When you re-tweet or share someone else’s content, it counts as posting. You are still engaging with your audience – even if it’s not your specific content.
No stealing! Make sure they are given full credit and include links to their websites.
Try to choose an automation program that allows you to add these shares and re-tweets to your post schedule. Then, keep adding to that “bank” of content (only takes about an hour per week).
Track & Engage
Once you have everything set up and ready to go, the next step is to track your channels.
It goes without saying you should always respond to comments and direct messages. Customer service in this realm is critical to your new business. If you blow someone off or react badly, it could have lasting consequences you don’t want. Service is king here, do your very best.
You’ll also want to follow conversations surrounding your business, brand, and industry. By staying on top of the chatter, you are better able to serve your audience.
Also, engage with your audience or the groups where they hang out. Don’t sell; build relationships. Help people. Serve them. The selling will come later.
Right now it’s all about building an audience of raving fans. You do this by thinking of them first and helping in any way you can.
Social Media is one of the primary tools for reaching people and building a following. Don’t underestimate its power. Take the building of your social media channels seriously, and you will be ahead of the game.
Research how to optimize your profile pages and begin building them. Also, research automation services and choose the right one for your needs. Comment below on which service you chose and why.