You may never know what results come from your action, but if you do nothing, there will be no result. – Mohandas Kanamchand Ghandi
Welcome to Day 15 of the 20-Day Business Startup Challenge! Today we’re going to learn why you need to start building an email list from the outset.
(Affiliate Disclosure – some of the links below are affiliate links. This means I would earn a commission if you choose to buy their services at no extra cost to you).
As you build your business, there are a million factors you have to plan for and create. You want to maximize sales, so you tweak your website, boost your SEO, and craft the perfect social media page. But there’s one thing not everyone remembers to do. Unfortunately, it’s also the one thing that’s most vital to business – an email list.
Of all marketing methods, email is still the number one way to grow your audience. Why? Because those people chose to join you, they liked what you had to offer and wanted to hear more. They are not the random strangers you run across with other marketing channels.
Here’s what some of the biggest names in digital marketing say about email lists:
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. And if you aren’t selling any products, you should still collect emails so you can get people back to your site on a continual basis. For example, if you have a blog, every time you publish a new post, you can notify your list, which will help increase repeat traffic.
Joe Pulizzi, Founder of Content Marketing Institute
An email list is critical because you can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience.
Noah Kagan, Founder of Sumo (Formerly SumoMe)
When you give up communication to your customers through Facebook or Twitter you are now at the mercy of them allowing you to talk to your customers.
When you email, it gets in your customer’s inboxes. Then it’s up to you to make sure you are sending things your customers want to receive.
I’m not saying email is the end-all-be-all, but it’s been our magic ticket for the past few years. I encourage you to try it out and see the results for yourselves. Every person I’ve talked to who has an email list now, always says “I wish they would have started sooner.
Pat Flynn, Founder of Smart Passive Income
ONE OF THE BIGGEST MISTAKES I MADE AS A BLOGGER, AND BUSINESS OWNER WAS NOT STARTING AN EMAIL LIST RIGHT FROM THE START.
It’s important to capture email addresses because:
It’s a great way to communicate with your audience on a more personal level. There’s just something about receiving an email from somebody that makes it extremely effective at getting the point across or making people take some kind of action.
An email list will never die. In other words, if you have an email list, you will always have a way to communicate with your audience. Blogs and websites can die. RSS readers and feed subscription services could vanish. But those email addresses will never change, and you can always keep your audience informed of what you’re up to, even if you go completely off the radar.
It’s where the money is.
To build your email list, you’ll want to find a list building service to assist you. There are many paid, and even one or two free, services available today. The one I use and recommend is ConvertKit.
Here’s why I chose ConvertKit over all the others:
- Allows you to build your list with easy signup forms and landing pages you can add to your website.
- Offers automated emails on a follow-up sequence you control. For instance, each new subscriber can automatically receive a welcome email sequence.
- You can tag and segment your list.
- It will automatically email your list when you add new posts to your website.
- Incredibly easy to use and change as needed.
- Excellent customer service.
- Prices that grow with you, so you don’t have to cough up a fortune before you have any subscribers.
- Works with my StudioPress/WordPress websites. They offer a plug-in that makes adding the signup forms and landing pages super easy.
At the moment, it is only $30/mo when you have 0-1,000 email subscribers, then increases based on numbers.
There are many others as well if you want to shop around. Whatever service you end up choosing, start it now. You’ll want it in place when you launch your website.
Be sure to choose one the works with your website platform. Also, choose one that has good customer service and training to help you setup.
Once you’ve signed up with a service, add opt-in areas to your website. These are sign up forms so people can subscribe to your new email list.
Some people go over the top with opt-in pop-ups and forms (now you know why they do). You can be a little more low key, but you still want to give your readers ample opportunities to join.
One method of enticing people to join is to give them something. It could be a free resource list, a mini-eBook, or some other type of download. ConvertKit allows you to upload this digital item to their system so they can automatically send it to the new subscribers for you. We’ll cover this more in future articles (be sure to subscribe to get the update ;).
If you’ve chosen a service with automated sequences, you’ll want to set that up now as well. Lise Cartwright wrote a great post about this – “How to Setup Automated Email Sequences for Your Blog.”
No matter which service you choose, how many opt-ins you create, or what automated sequence you create, don’t skip this step. Emails lists are essential and will help your business skyrocket. And who doesn’t want that?
Choose an email list service and signup today. Let us know which service you chose and why in the comments below.